Ideas don't sell themselves. Be selective about the words you use. If they don't advance the story, remove them. Condense, simplify, and speak as briefly as possible. **Have the courage to speak in grade-school language.**Far from weakening your argument, these tips will elevate your ideas, making it more likely you'll be heard.[via](

Ideas don't sell themselves. Be selective about the words you use. If they don't advance the story, remove them. Condense, simplify, and speak as briefly as possible. **Have the courage to speak in grade-school language.**
Far from weakening your argument, these tips will elevate your ideas, making it more likely you'll be heard.

[via](https://twitter.com/rshotton/status/1706006402504778201)

via idea.cc (author: happy)